Known as “functional foods,” these products include essential nutrients that often go beyond
the initial purpose of fostering normal growth and development. These supplements—often
called nutraceuticals—are derived from natural foods and can be added to other foods to
impart specific health benefits.
Advances in food and medical science as well as changing consumer demand and
demographics are fueling growth in this market. Its significant potential is likely to attract
further investment by food and food technology companies. Moreover, the industry is wellpositioned
to respond to emerging healthcare trends, including personalized medicine and
greater incentives to reduce medical costs.