The movement is rather obvious. Seemingly everyone is on board with being better: better-for-you foods, better-for-the-environment foods, better ingredients leading to better health.
As stated in a report from The Hartman Group, consumers are merging their expanding ideas about food with other aspects of culture. Health and wellness is no longer relegated to a corner of the local health-food store. Instead, it’s everywhere, and it pushes the idea of staying fit, strong and well in the broadest sense.