4.The product life cycle is a familiar one in marketing. A product is a familiar one in marketing A product is
Launched, developed goes through a period of growth, enters maturity,
declines, and eventually dies. A top brand should go on if it is
well managed. A brand manager is like a doctor or plastic surgeon who
can keep the brand healthy and looking fresh down the years.brand
managers must be able to identify new segments of the marker
2. Read the text again and decide if these stateinents are true (T) or false (F).
a Brand is just another word for product.
b Brands can help us feel good about ourselves.
c USPs aren't as important as people believe.
d It's better to be first in the market with a new idea.,,,
e People worry too much about competition.,,..
f Global brands may need to 'think local'. ...,„
g There's little you can do to keep a brand alive. .„...
h Some changes to products are simply cosmetic.......