Hyperconnected Retailing and Getting to know the new Hyperconnected Consumer
Real-time transcation, Globalised marketplace and expanded transactional platforms. These new imperatives are real to retailers today and they can’t afford to waste time and money guessing how to manage customers in the new environment. Delivering a positive customer experience and having and having an agile back-end will determine who gets the sale across the spectrum of products from luxury items to household goods in the hyper connected economy. What are the demographics and behavours of these new hyperconnected consumers? How can retailers successfully drive shopper engagement from online to shop front across various channels seamlessly?
Ron Vining, Brand Advisor, Customer Engagement Expert, Brand Influx