Innovation: creative destruction While many established firms struggle with the demands of international expansion, we have recently witnessed a new breed offirms that excel in international markets. The so-called born global firms A young, entrepreneurial firms that engage in export activity almost from inception-are beating the odds in several ways (Knight and Cavusgil 2004; Oviatt and McDougall 1994). Sometimes referred to as international new ventures or A global start-ups, born globals succeed by: (1) entering foreign markets with unique products or services, (2) relying on modern communications technologies and tools such as the Internet, (3) avoiding administrative heritage of long- organizations (Knight and Cavusgil 2004; Collis B. established 1991; Miller and Friesen 1984); and (4) exhibiting entrepre- neurial behaviors of agile organizations. Born global firms provide strong evidence that, while being constrained by scarcity of resources and experience, organizations can Bi produce superior performance in international markets by leveraging a distinct mix of orientations and strategies.