You work for a commercial analytical laboratory, Food Stuff, that provides analytical
services for the food and beverage industry. Many small businesses that make specialty foods must meet
stringent regulations concerning the ingredients and safety of their products. Food Stuff meets those
needs and can do food safety certifications, provide information for nutritional labels, as well as perform
custom analytical measurements targeted at particular businesses, from olive oil producers to
beermakers. Recently your company was approached by a boutique chocolatier with several stores in a
major US city. Your CEO took the visit personally because it turns out the specialty chocolate is a booming
small business in the U.S. with enormous sales growth.
If there was something Food Stuff could do for chocolatiers, it could mean a new lucrative market
for your company.