Competitor major of Milo is Ovaltine and be competitor important in market of beverage malt and include about grow continually to behavior of consumer. Ovaltine manage market proactive by create behavior drink of Ovaltine to consumer have frequency of drink 2 time/day. Usually drink 1 time/day and color of package because theory of color in psychology identify color can help approach or emphasize about logo of product to consumer and color outstanding because when people come to supermarket or department store, people will find colored product to familiar. All product have to color screen, some brand have various