As for their now iconic logo, they used a design created by Carolyn Davidson, a graphics design student at Portland State University who was inspired by the wings of the Goddess of Victory and influenced by the fact that Knight loved the Adidas logo and wanted something like it. (Note: Davidson was paid just $35 for this Swoosh design. Knight originally said of it, “I don’t love it, but I think it will grow on me.”) The now famous Swoosh was first used by Nike on June 18, 1971. Today, the Swoosh logo and the “Just Do It” slogan are among the world’s greatest and most recognizable trademarks.