Event awareness and promotion can also take place through third-party companies such as official ticketing outlets, travel agencies, tour operators, transportation providers, destination marketing organizations, or wholesalers with several distribution and retail outlets . Contracts must be drawn up with these companies ,parties on issues such as event ticket allotment, pricing policy and cut-off sales dates. The event organiser needs to ensure proper management and monitoring of a ticketing distribution system. Promotional materials and discounted and complimentary tickets can be given to third parties as incentives for promoting the event. With the event possibly making use of direct online or over-the-counter ticketing sales, the organiser must control when unsold third-party allotments are returned to the event and prevent ticket fraud and unauthorised ticket selling and touting. Tickets should have adequate security features to avoid counterfeit ticketing . The event organiser needs to provide sufficient resources to deal with surges in ticket demand such as first-day sales or last-minute counter sales. Other tickets can be allotted through associations or as packages within an integrated resort. This should also be monitored to ensure seats are taken, or else returned to the event in adequate time to be sold. The internal event accounting system for ticket sales or allocation should reflect this breakdown.