- There are three steps to expand my business in other countries and take the global opportunities. First, I need to learn about culture and tradition in other countries that I want to expand my business. Second, I need to have good skills, good employees, and good strategies. All of these are important for the business. Third, the most important thing of hotel business is the identity. My hotel should have own identity that is different from other hotels. There are many reasons that customers will choose your hotel, but one of them is the identity. If I have all of these, I will be successful in the business.