Coping with all of these cultural differences is the key to a successful international merger and acquisition. Research suggests that more than 60% of international mergers and acquisitions fail because of a lack of cultural awareness and adaptation. Cultural issues need to be dealt with effectively to avoid losing large amounts of money, time, and market share and brand credibility.
Cross-Cultural Training courses like Managing International Mergers and Acquisitions can equip employees with the relevant skill set and knowledge to exploit the full potential of a multicultural workplace. An increased cross-cultural awareness can dramatically reduce the chance of failure and so bring a high return on investment for the new company. Let’s hope that Iberia and British Airways will overcome their differences and find a way to work together with flying colors and make a success of their international merger and acquisition