But whether this success can be attributed to the role of China’s “soft power” needs to be fairly assessed. Questions that challenge the Chinese government in its attempts to promote Chinese culture are: “What are the core elements of Chinese culture?” “Which values does China stand for and how can they be promoted in Thailand?” So far, the exhibition of the so-called “Chinese culture” in Thailand demonstrates that China is a country with a thousand-year-long civilization, famous for contributions to world heritage such as the Great Wall, the Terracotta Army and the Forbidden City, as well as Chinese traditional art such as porcelains, handicrafts and operas.