“This was more of an issue with our staff than we realised. When we saw that our staff really didn’t like the uniforms we changed them and now they are happy to wear them going to and from work and show that they are 7-Eleven Thailand staff,” Mr Suraphan said.
The company also has a “hotline” email system where any CP ALL employee with concerns or complaints can email them directly to senior company executives – anonymously if desired – by-passing the normal chain of command.