MEDIA AND SOCIETY
The all-around progress that we have achieved in recent times has made our society more compact and dynamic than ever before . one of the most important aspects of this progress in reflected in the versatility of techniques used in communication and information exchange .The combination of these techniques and our imagination has shrunk the world considerably there by making interaction among different societies simpler and faster
Societies on their part have responded favourably to them. The potential innovation and are in fact ,craving for more of technology and development further to the limits of possibility. Societies themselves have developed as a result of the spread of ideas and knowledge, made possible by such innovation.
The information revolutions which made its humble start in the middle of the fifteenth century, with Gutenberg’s invention of printing, has now moved with the help of technology, into the era of satellite communication and computer networking. The first step in information exchange and mass communication was made though the print media, which, with varying important ,remained in the forefront of mass communication the beginning of the twentieth century. Newspapers and periodicals, as the major forms of the print media, not only publish information about current events, but also help people develop their own thoughts and opinions
The potential of the print media is evident from the fact that the behaviour and thinking of people have changed drastically with their arrival on the social scene. The great