The Promotion Mix
The promotion mix is the specific blend of advertising, public relations, personal selling, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships
The Promotion Mix
Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor
Broadcast
Print
Internet
Outdoor
Major Promotion Tools
The Promotion Mix
Sales promotion is the short-term incentives to encourage the purchase or sale of a product or service
Discounts
Coupons
Displays
Demonstrations
Major Promotion Tools
The Promotion Mix
Public relations involves building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events
Press releases
Sponsorships
Special events
Web pages
Major Promotion Tools
The Promotion MixThe promotion mix is the specific blend of advertising, public relations, personal selling, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationshipsThe Promotion MixAdvertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsorBroadcastPrintInternetOutdoorMajor Promotion ToolsThe Promotion MixSales promotion is the short-term incentives to encourage the purchase or sale of a product or serviceDiscountsCouponsDisplaysDemonstrationsMajor Promotion ToolsThe Promotion MixPublic relations involves building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and eventsPress releasesSponsorshipsSpecial eventsWeb pagesMajor Promotion Tools
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