4. Describe Red Bull’s target audience. Are Red Bull’s promotional techniques consistent with that audience?
Red Bull’s target audience mainly consists in young males in need for energy. I currently have a Red Bull can on my table while I am writing this paper, and the can says: “Improves performance, especially during times of increased stress or strain” and “Increases concentration”. Red Bull hence target people in need for energy during anytime of the day. Some people use it to wake up after a short night, some other during the day if they feel tired or need to focus a special task, and some other would use it at night to stay awake longer. Red Bull has several dimensions and can be used for sport (endurance) as well as for productivity use (concentration) or social use (party longer).