There is big opportunity available to develop new applications/services. Context aware learning environments will benefit with the use of mobile, AR, and internet technologies.
Augmented reality has been called the eighth mass medium, after print, recordings, cinema, radio, television, Internet and mobile phones. By reaching out to media companies, the industry, which was a collection of smartphone apps generating less than $2 million in 2010, is on the verge of becoming a real business worth perhaps $1.5 billion in 2015