Amazon.com’s IT Patents Create Competitive Edge
Entrepreneur and e-tailing pioneer Jeff Bezos envisioned the huge potential for retail sales over the Internet and selected books for his e-tailing venture. In July 1995, Bezos started Amazon.com, offering books via an electronic catalog from its Web site. Key feature offered by the Amazon.com mega e-tailer were broad selection, low prices, easy searching and ordering. Useful product information and personalization, secure payment system, and efficient order fulfillment. Early o, recognizing the importance of order fulfillment, Amazon.com invested hundreds of millions of dollar in building physical warehouse designed for shipping small packages to hundreds of thousands of customers.
Amazon has continually revised its business model by improving the customer’s experience. For example, customers can personalize their Amazon accounts and manage orders online with the patented “One-Click” order feature. This personalized service includes an electronic wallet, which enables shoppers to place an order in a secure manner without the need to enter their address, credit card number, and so forth each time they shop. One-Click also allows customers to view their order status and make changes on orders that have not yet entered the shipping process. Amazon’s other registered trademarks are EARTH’S BIGGEST SELECTION and IF IT’S IN PRINT, IT’S IN STOCK.
Amazon.com’s IT Patents Create Competitive EdgeEntrepreneur and e-tailing pioneer Jeff Bezos envisioned the huge potential for retail sales over the Internet and selected books for his e-tailing venture. In July 1995, Bezos started Amazon.com, offering books via an electronic catalog from its Web site. Key feature offered by the Amazon.com mega e-tailer were broad selection, low prices, easy searching and ordering. Useful product information and personalization, secure payment system, and efficient order fulfillment. Early o, recognizing the importance of order fulfillment, Amazon.com invested hundreds of millions of dollar in building physical warehouse designed for shipping small packages to hundreds of thousands of customers.Amazon has continually revised its business model by improving the customer’s experience. For example, customers can personalize their Amazon accounts and manage orders online with the patented “One-Click” order feature. This personalized service includes an electronic wallet, which enables shoppers to place an order in a secure manner without the need to enter their address, credit card number, and so forth each time they shop. One-Click also allows customers to view their order status and make changes on orders that have not yet entered the shipping process. Amazon’s other registered trademarks are EARTH’S BIGGEST SELECTION and IF IT’S IN PRINT, IT’S IN STOCK.
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