Many firms are placing greater emphasis on managing returned product. Reverse
logistics programs are being used to recover assets that would otherwise be lost. Research results are
presented covering reverse logistics programs in the electronics industry, specifically among firms
selling through catalogs. The paper looks at how reverse logistics performance and satisfaction with
reverse logistics service are influenced by industry, firm size/sales volume, and internal or external
assignment of responsibility for disposition. The results are mixed. Performance is significantly
impacted by sales volume, while industry effects significantly impact satisfaction. Neither
performance nor satisfaction was significantly influenced by location of responsibility for disposition.