Last, even at this early stage of the process (especially at this early stage),a little shock value can pay dividends in focus, motivation,and later,creativity. Don’t hesitate to frame the challenge in a negative way,as in the following examples.
Living with our undersized airport: where will this leave Nowheresville in 2025?
The 2020 banking landscape under the new regulatory framework: what if the big boys come to town?
Get the attention of the participants and stakeholders
Last, even at this early stage of the process (especially at this early stage),a little shock value can pay dividends in focus, motivation,and later,creativity. Don’t hesitate to frame the challenge in a negative way,as in the following examples. Living with our undersized airport: where will this leave Nowheresville in 2025?The 2020 banking landscape under the new regulatory framework: what if the big boys come to town? Get the attention of the participants and stakeholders
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