A New Style of Leadership
On June 6, 2000, the day of his 30th wedding anniversary,
Alan G. Lafley received a call from John pepper, a
former CEO who was now a board member. Lafley was
asked to take the reins of P&G from Jaeger, a move representing
a boardroom coup and unprecedented in the
firm's history. In a sense, Lafley had been preparing for
this job his entire adult life. He never hid the fact that he
wanted to run P&G one day. Recruited as a brand assis_
tant for Joy dish detergent in 1971, Lafley rose quickly to
head P&G's soap and detergent business, where he introduced
Liquid Tide in 1984. A decade later, he moved to