Increasing numbers of consumers now have their experiences shaped by on-line searches together with the use of multi-media (Thinkbox 2008) and social network sites such as TripAdvisor (Buhalis & Laws, 2008).
Increasing numbers of consumers now have their experiences shaped by on-line searches together with the use of multi-media (Thinkbox 2008) and social network sites such as TripAdvisor (Buhalis & Laws, 2008).