Those who are not involved must consider
the opportunities online engagement presents and
the ramifications of noticeable absenteeism. There
is a heightened level of expectation among donors,
media and community leaders that they will have the
ability to enter into a relationship with a nonprofit
organization and clearly see the results of their
involvement. Taking the first step, or increasing
your involvement, can provide significant returns
and build long-term support from your online
community.