Multiple Goals
• Managers want to attain simultaneous goals, some of which may conflict.
• In addition to earning money, the company wants to grow, develop its products and employees, provide job security to its workers.
• Managers want to satisfy the shareholders and at the same time enjoy high salaries and expense accounts, and employees want to increase their take-home pay and benefits.
• To solve this kind of problems, common methods are:
• Utility theory
• Goal programming
• Expression of goals as constraints, using LP
• A point system