The new Make It Wonderful brand campaign turns the
images in people’s minds into tangible pictures. Using
doodles, it focuses on products and
people in a playful manner. Such doodles
are fully in line with our nature. We often
scribble our ideas on a piece of paper,
thereby creating imaginative structures.
In Make It Wonderful, Franke introduces
more effortlessness, humor, creativity
and inspiration to the industry. After all,
dry products in sterile spaces hardly
evoke emotional moments of everyday life in customers.