Cleaner production is being increasingly accepted around the world, primarily due to its marketing
by the UN, and also due to its ”friendly” connotations to industry. The focus is on
production, and on doing better, not on creating no pollution at all. In my experience, most
executives like “2P” better than “pollution prevention” because of these reasons. Unfortunately,
it is still hard to get management attention using the phrase cleaner production because it
implies an environmental motivation rather than a purely profit motivation. Nonetheless, CP is
being promoted globally by the UN and is likely to become the phrase of choice in conversation
with industry.