Beauty and personal to continue positive performance
Beauty and personal care is expected to see positive constant value growth over the forecast period, though at a slower pace compared with 2014. The essential nature of various categories in consumers’ daily lives will contribute to the positive performance over the forecast period, though the already high penetration of basic products will still constrain the overall growth potential of beauty and personal care. The projected improvement of Thailand’s political situation, and in turn economic conditions, will benefit consumers’ sentiment to spend. This will also translate into their willingness to invest in beauty and personal care products, including those with premium quality or advanced benefits. Convenience will also continue to surround their choices of beauty and personal care products, as they seek to ease their load from daily lives. More niche players are also expected to enter Thailand to seize a share of consumers’ pockets over the forecast period.