The PESTEL analysis is a standard way of environmental scanning. It groups together the factors which managers must be aware of and plan for. PESTEL analyses external influences affecting a business. It analyze as follow:
Political is the current and potential influences from political pressures.
Economic is the impact of local, national and world economy.
Social is the ways in which changes in society affect the organization.
Technological is the effect of new and emerging technology.
Environmental is local, national and world environmental issues.
Legal factors are the effect of legislation in both the nation and other countries.