Direct marketing, like television commercials and magazine ads, allow you to specifically target a demographic with a sales pitch built especially for them. But where do we get the information we need to build these marketing campaigns? It used to be that companies would spend a large sum of money on market research, which not too long ago used to be conducted most often on the phone, or in person.
indirect marketing is social media accounts, blogs, and newsletters, that don’t try and sell you anything. These tactics allow you to build customer trust and loyalty, and allows you to build a rapport with potential customers by not shoving pushy sales pitches on them when they are interacting with you!