4 Case study
In this section, a case study illustrates the way in which a company attempted to improve the quality of their data. The company in question is a manufacturer, developer and supplier of a wide range of automotive spare parts for vans, cars, and trucks with total revenue of around 130.000 Euro per year. The focal company primarily targets the automotive spare parts market, although the company applies these products for a variety of different uses all over the world. In a normal situation, a new car is equipped with parts produced by the same auto manufacturer. For example, a radiator installed in the car is typically the same brand as the car itself. Some parts in cars, vans and trucks are, however, more prone to breaking, compared to others.