Soon after the beginning of the millennium, Royal Brunei Airline's Board and Management unveiled a bold and aggressive strategy to develop the airline's status as a world-class player. The plan was to make the organisation well-structured and dynamic.
At the same time, the airline would invest in a fleet renewal programme that would include both the acquisition of new aircrafts and the upgrading of its current equipment with the latest state-of-the-art technology. The core objective was to raise the levels of comfort and safety, two factors that are paramount to passengers.