4.8 the following are generally taken to represent the relevant domains of
Knowledge for e-commerce operations:
Search engine marketing ( inc search engine optimization, pay per click
campaigns); website analytics (Google analytics); viral marketing; web video
marketing; banner, button and skyscraper marketing; link building / baiting /
cloaking; affiliate marketing; copywriting; social media approaches (blogs,
webinars, Twitter, Facebook); payment providers (local and international);
Visa and Maestro compliance; cart & browse abandonment programs;
bounceback; order replenishment; building the proposition; catalogue
Construction; fulfillment and logistics.