“Hangzhou, Living Poetry” and “最忆是杭州 (Hangzhou, a most memorable place)” are the English and Chinese slogans picked and announced on Wednesday to promote the city’s tourist market. Travelers from around the world are encouraged to experience a poetic trip in Hangzhou.
The English slogan focuses on the city’s poetic history and agrees with its ethos of unique urban expansion. The slogan is in accordance with the English language habit, aesthetics and readability. The Chinese slogan, a sentence from a Chinese poem, also helps recall the peacefulness, leisure lives and poetic beauty of the city.
The city interviewed a large number of foreign expatriates, held tourist seminars and sent questionnaires abroad to understand the core value of the city during the selection of the English slogan. Hangzhou is more a lifestyle than a city, said European and American tourists. Remarks about the city by them include nature, leisure, taste, real life and peaceful mind.
Next, the city will promote its tourism resources to European and American tourists. The slogans will be channels for them to get to know the city. Hangzhou is also ready to welcome tourists from all over the world.