Make infant massage part of your daily routine. Consider massaging your baby around the same time every day so that he comes to expect and enjoy it. What time’s best? There’s no “best” time, really. In general, you want to choose a time when you’re not feeling rushed (so don’t try to squeeze in a squeeze session while dinner’s cooking or you’ve got the washer and dryer going) or when your baby isn’t hungry (since he won’t enjoy the belly rubs if his belly’s empty) or too full (he’ll likely spit up his supper — you won’t make that mistake twice!).