The spa industry in Malaysia combines traditional methods alongside modern ones in a designer ambience that offers customers a remarkable experience. Malaysia, being a multi-cultural country, has at its disposal a huge range of traditional spa treatments handed down from generation to generation. by 2012, according to statistics compiled by Ministry of Tourism in Malaysia and Euromonitor International Country Sector Briefing(www.spamore.com). Increased leisure time, personal income, and health consciousness have also contributed to the growth of the spa industry in Malaysia. As the business environment in the spa industry becomes more competitive, managers start to pay special attention to developing effective market strategies, particularly for emerging niche markets. In particular, spas and wellness centers need to be innovative and professional in managing services