RESEARCH ON THE PROFIT MODEL OF FOURTH PARTY LOGISTICS (CASE STUDY OF COMPANY Y)
Abstract
With the popularity of the Internet and the information degree deepening of the society, the requirement of consumer is becoming diversified timely. Meanwhile, with the globalization of economy, the supply chain is also globalization and transparency as well as the market demand is personalized gradually; the internal logistic of company and the third party logistic has been difficult to meet the logistic needs of consumers due to their internal limitation. Therefore the fourth party logistic came, as the times require.
Even though there are improvements of the third party logistic comparing with the previous logistic mode, however the enterprise faced several problem such as the low capacity to control the logistic, the relations between enterprise and customer was break, the risk of customer information to be exposure and operational risk, the service quality was hard to guarantee, the time limitation of cooperation time between the third party and enterprise, etc. The fourth logistic made a sub-contract of the entire supply chain with enterprises that with the knowledge and capacity in terms of centralized management, information technology, third party logistic operation etc. The fourth party logistic designed a general solving plan of supply chain and responded to investigate and comment the implementation process of the solving plan, which could improve the total operational performance of supply chain.