Have you ever seen the black and white panda on the logo of the world wildlife fund wwf ? The inspiration for the logo came from chi-chi, a giant panda. it had attived at the london zoo in the year 1961, when the organization was being created. wwf founders realized that they needed a strong, recognizable symbol that would attract people's attention to their cause. so they chose the furry, cuddly animal with its appealing, black-patched eyes.