Odd numbers are often considered to be luckier than even numbers with the number 3 being very lucky. However, it is the number 9 which is supposed to bring most good fortune in Thailand. Not only is it 3 x 3, but the Thai word for nine, gao, has special status because it sounds similar to two other important Thai words: Kow-nah can be translated as progress or moving forward whilst the staple food of Thailand, rice, is called khao. The importance given to the number 9 can be seen in a number of diverse ways and the belief cuts across Thai society from the highest to lowest.
Last year, 9999 commemorative golden-coloured iPods were produced to mark the Thai king’s 60th anniversary. At Buddhist ceremonies such as weddings, 9 monks are often invited. When new buildings, hotels or shops are opened, 9 monks may also be invited to bless proceedings and ensure prosperity and good luck. A few years ago the Thai transport minister spent $95,000 on what was seen to be a particularly auspicious license plate with the number 9999.