Prospector Strategy. This business unit typically operates
within a broad product-market domain that undergoes
periodic redefinition. The business unit values being "first
in" in new product and market areas even if not all these
efforts prove to be highly profitable. This organization
responds rapidly to early signals concerning areas of
opportunity, and these responses often lead to a new round
of competitive actions. However, this business unit may not
maintain market strength in all areas it enters.