Without such flexibility, a bad turn of events
could create uncertainty about Microsoft’s competitive ascendancy and its ability to
continue setting the industry standards.
This uncertainty alone might lead Microsoft’s
customers, suppliers, or employees to alter their behavior,
worsening the impact of the
initial negative shock.
If this shock is big enough, customers may begin to defect, as they
question Microsoft’s ability to provide future service and upgrades.
Without such flexibility, a bad turn of eventscould create uncertainty about Microsoft’s competitive ascendancy and its ability tocontinue setting the industry standards.This uncertainty alone might lead Microsoft’scustomers, suppliers, or employees to alter their behavior, worsening the impact of theinitial negative shock.If this shock is big enough, customers may begin to defect, as theyquestion Microsoft’s ability to provide future service and upgrades.
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