He then said that what distinguishes Facebook from other networking sites and allows people to still think its cool is the control it gives users over who can view their pages.
You control exactly who youre sharing that information with, he explained. So you can say, I want to put up this photo, but I only want to share it with these people in my family or these friends from high school. The site helps everyone connect with people and share information with the people they want to stay connected with. Thats something thats really applicable for everyone. So it started off with young students. Now we have people all over the world in all different age groups and different demographics using the site. Thats something that I think well see continue to grow.
As an example, Zuckerberg talked about soldiers stationed in Iraq who may want to share information only with their families. People can do this because they have really good privacy controls on the site.
There are also multiple ways that people can share photos and messages. Its by far the biggest place on the Web that people are going to share photos, Zuckerberg said. I think there are more than a billion photos shared a month on the site. People are also using it to share messages with people, and one of the big differentiators is just that people have really good control over who they share information with.
When he was on with Vieira, Zuckerberg was denying a rumor that he had been offered a billion dollars for Facebook. Friday, he was explaining to Lauer how a wildly popular site with such a huge number of members still isnt turning a profit.