It is noteworthy that several limitations were encountered in the current study. These
included that the study was limited to the category of five-star hotels in Egypt. Future
research should explore other categories of hotels as well as other types of service contexts
such as restaurants, motels, etc. The present study relied only on four dimensions to
measure the internal marketing implementation. Findings of the study were, therefore,
indicative rather than conclusive. A field study was conducted at one specific time; a
longitudinal study would be useful.