The sampling group are 60 Kasetsart University’s college student gather data by researcher questionnaire, data processing by SPSS program, statistic analysis in percentage, one-way ANOVA mean, Chi – square mean, Cronbach’s Alpha mean and regression mean.
The result of research found that an expectation on Product is in high level; an expectation on Price is in high level; an expectation on Distribution locations is in high level; an expectation on Marketing Promotion is in high level. The satisfaction of Kasetsart University’s college student on NIKE brand purchase decision is in heights level.