The emergence and evolvement of the Internet have provided effective way of information transmission for enterprises, and E-Marketing comes into being. Making use of the Internet, the new way of diffusion, companies can quickly and efficiently convey information, advertise, and trade commodities through the Internet. The E-Marketing models in this phase are mainly online advertising, email marketing and online sales platforms. Internet advertising,
as the first E-Marketing model, refers to the working way of high-tech advertising through the network to the Internet users, making use of site banners, text links, multimedia approach to publish or advertise on the Internet; E-mail
marketing is a network marketing tool of enterprise through e-mail to post information and pass the value to the target
users. E-mail marketing has advantages of low cost , high efficiency, wide range, etc; Online marketing platform refers
that through the establishment of sites, enterprise and customers realize a variety of business activities, trading
activities, financial activities and integrated service activities by the way of electronic data information flow