Persuasion is the art of convincing someone to agree with your
point of view. According to the ancient Greek philosopher Aristotle, there
are three basic tools of persuasion: ethos, pathos, and logos.
Ethos is a speaker’s way of convincing the audience that she is a
credible source. An audience will consider a speaker credible if she seems
trustworthy, reliable, and sincere. This can be done in many ways. For
example, a speaker can develop ethos by explaining how much experience
or education she has in the field. After all, you would be more likely to listen
to advice about how to take care of your teeth from a dentist than a
firefighter. A speaker can also create ethos by convincing the audience that she is a good person who has their best interests at heart. If an audience cannot trust you, you will not be able to persuade them.
Persuasion is the art of convincing someone to agree with your point of view. According to the ancient Greek philosopher Aristotle, thereare three basic tools of persuasion: ethos, pathos, and logos. Ethos is a speaker’s way of convincing the audience that she is acredible source. An audience will consider a speaker credible if she seemstrustworthy, reliable, and sincere. This can be done in many ways. Forexample, a speaker can develop ethos by explaining how much experienceor education she has in the field. After all, you would be more likely to listento advice about how to take care of your teeth from a dentist than afirefighter. A speaker can also create ethos by convincing the audience that she is a good person who has their best interests at heart. If an audience cannot trust you, you will not be able to persuade them.
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