Brainstorming is a technique used to elicit a large number of ideas from a team using its collective power. It normally takes place in a structured session involving between three to twelve people, with five to six people being the optimal group size. The team leader keeps the team member focused, prevents distractions, keeps ideas flowing, and
records the outputs (or make sure that team members record their own outputs). The brainstorming session should be a closeddoor meeting to prevent distractions. Seating should be arranged in a U-shape or circle to promote the flow of ideas among group members (Gitlow and Levin, 2009).