The Four I’s of Service Intangibility Services cannot be held, touched, or seen before the purchase decision. Inconsistency Service quality varies with the capabilities of the people who provide the service. Inseparability The consumer cannot separate the deliverer of the service from the service itself. Inventory The inventory cost of a service is the cost of paying the person used to provide the service along with the cost of any needed equipment.
6. Service & Idle Production Capacity Inventory of services is diff