Why do campaigns advertise? Because they have a massage that will help them reach new customers, build brand image and increase market share. Advertising is extremely expensive, so companies usually only run a campaign when they enter a new market or launch a new product.
Many campaigns follow the AIDA formula. First, they raise Awareness, that is, make sure that more consumers know the product and what is does. Then, advertisers try to build interest, to persuade consumers to learn more about the product. The next step is to create Desire: to use the consumer’s emotions to make them want to own the product. The final step is to take Action: to go to the store or place an order.
Companies buy space in press ads, on billboard in the street, on TV,… in fact, anywhere they think customers will see their massage. But everyone agrees the best form of advertising is world of month. More and more advertisers are developing strategies to obtain personal recommendations via social media.
Why do campaigns advertise? Because they have a massage that will help them reach new customers, build brand image and increase market share. Advertising is extremely expensive, so companies usually only run a campaign when they enter a new market or launch a new product.
Many campaigns follow the AIDA formula. First, they raise Awareness, that is, make sure that more consumers know the product and what is does. Then, advertisers try to build interest, to persuade consumers to learn more about the product. The next step is to create Desire: to use the consumer’s emotions to make them want to own the product. The final step is to take Action: to go to the store or place an order.
Companies buy space in press ads, on billboard in the street, on TV,… in fact, anywhere they think customers will see their massage. But everyone agrees the best form of advertising is world of month. More and more advertisers are developing strategies to obtain personal recommendations via social media.
การแปล กรุณารอสักครู่..
