companies may find that engaging people as co producers is most appropriate in the subsistence segment because earning come additional income is their primary need. with this extra income, they can try to improve the quality of their consumption. however, businesses also can and do engage people in the low-income segment as co producers for example, by employing them to make products for consumers who are higher up in the pyramid. individuals in the extreme-poverty segment are mot potential co producers because they are too difficult to access or don't have the necessary skills.