Some have questioned the activity not because they disapprove of the method or the charity itself, but because of worries that the challenge might be focused more on the entertainment side. Participants and onlookers often put a greater focus on celebrities and their acquaintances being drenched from head to toe by big buckets of icy water, and their obligation to donate to ALS research has been forgotten. So much so, in fact, that the ice bucket challenge has been made into a deliberate propaganda stunt in some commercial activities. Therefore, it is understandable that some lament the original charitable intent being turned into a shallow excuse for entertainment.
In this case, it is important to remember that even the most well-meaning ventures can have adverse side effects. Charities need to win over donations; celebrities must maintain social relevance. Thus, despite the flurry of famous names partaking for a popularity boost, it would be irrational and inadvisable to abandon this activity for a minor flaw.
Based on the core values of respecting goodwill and kindness, all debates should be focused on how to attract donations efficiently rather than questioning the creativity of a group's methods.
The ice bucket challenge has brought an unprecedented focus to ALS and other rare diseases, thanks to the participation of both celebrities and ordinary people. As a result, more donations have been collected than ever before. This is the most convincing evidence that the inventive activity has fulfilled its purpose. From now on, people would do well to find more creative methods through which to make charity campaigns more effective.